IMPACT CONSULTANTS case study - Afidium

Afidium : Data and distribution in the service of revenue

DATA · AIR TRANSPORT · DISTRIBUTION

Context

Afidium provides innovative solutions to tourism professionals, helping them optimise revenue, improve productivity and maximise profitability. Thanks to the advanced structure of its tools, Afidium holds a very rich booking database for most of its clients. That valuable resource remained under-used and not yet fully monetised. Afidium turned to Impact Consultants for an in-depth strategic review, aiming to define the most relevant use cases - those meeting critical client needs while keeping development investment under control.

Our response

• Internal analysis: understanding existing data and a working group with the team to identify possible use cases and their development cost
• Client feedback: gathering needs and reactions to the envisaged use cases through interviews
• Consolidation of the offer

Results

• A list of use cases to develop, validated with clients, including:
• A first business case approach
• A recommended roadmap