IMPACT CONSULTANTS case study - Azureva

Azureva : A commercial roadmap to return to profitability

COMMERCIAL ROADMAP · HOSPITALITY · B2B SALES · ORGANISATION

Context

Azureva, a player in tourism and holiday villages, needed to return to a profitable trajectory in a more competitive, more digitalised market. The challenge: closing a gap versus budget and securing the revenue ambition through a structured commercial relaunch (B2B, distribution, works councils, MICE, international) and more robust steering.

Our response

• Building an actionable commercial roadmap:
• A 360° diagnostic (segments, channels, organisation, data)
• Prioritising the volume drivers: works councils, MICE, international, partners and distribution
• Redesigning the commercial organisation (roles, animation, routines)
• Putting data-driven steering in place
• A “quick wins + structural workstreams” plan to deliver in the short term and secure the medium term

Results

• A validated roadmap, structured “short term / medium term”, aligning teams on business priorities
• Recovery objectives framed to target profitability
• A clarified and properly sized commercial organisation
• A usable B2B base and a reactivation plan
• Segment attack plans (works councils, MICE, international): targeting, prospecting, trade shows, partners and associated marketing