IMPACT CONSULTANTS case study - Azureva

Azureva : Revenue management and distribution: regaining control of REVPAR

REVENUE MANAGEMENT & PRICING · HOSPITALITY · RECRUITMENT · INTERIM MANAGEMENT

Context

Azureva is one of the main operators in social and community tourism. A massive renovation plan had been launched, the leadership had changed and the commercial organisation had been shaken up (new sales director, retirement of the RM & Pricing manager, new CEO). With results below the 2023 budget, the REVPAR trend and RM performance came into question - the context in which Azureva called on IMPACT CONSULTANTS.

Our response

• A flash RM & Pricing and distribution diagnostic run with our partner N&C
• An interim management assignment to structure, lay the foundations and operationally run revenue management through a 6-month transition
• The deployment of an RMS tool: Revbell
• A recruitment assignment for the RM & Pricing manager

Results

• A clear roadmap, validated and shared, with a redesigned organisation
• An effective tool, trained teams and an RM & Pricing manager recruited and in post
• Improved connectivity and optimised distribution
• Summer 2024 revenue above forecast