IMPACT CONSULTANTS case study - BlaBlaCar Daily

BlaBlaCar Daily : Anchoring commuter carpooling in intermodality

USAGE · INTERMODALITY · CARPOOLING · SUSTAINABLE

Context

BlaBlaCar Daily, the BlaBlaCar subsidiary dedicated to short-distance and commuter carpooling, called on Impact Consultants to help remodel an offer suited to local authorities, to their intermodal mobility service organisation and to their budget constraints - along with more operational help to assess and write responses to local public tenders.

Our response

• A strategic and operational commercial support assignment, based on adjusting several growth levers:
• Analysis and understanding of usage
• Modelling of new offers
• Discovery of new data-driven revenue streams
• Commercial action plan

Results

• Tenders won
• BlaBlaCar Daily’s offer to local authorities extended
• With a new focus on intermodality and end-to-end journeys