IMPACT CONSULTANTS case study - Rail Europe

Rail Europe : Opening the European B2B market

INTERNATIONAL · DEVELOPMENT · ORGANISATION · TRAVEL

Context

A company leading its international markets but absent from Europe for historical reasons. Following a change of shareholder, it decided to develop the European market, with B2B as the priority.

Our response

• A 6-month development assignment combining:
• Strategic market analysis: segmentation, positioning, sizing and priority targets
• A complete action plan (marketing, sales, organisation) to reach the objectives
• Simultaneous business development, from lead generation to closing

Results

• A complete market study, identified priorities and achievable quantified objectives
• An action plan, a methodology and a clear organisation
• The first 10 accounts signed and a sales pipeline in line with objectives