IMPACT CONSULTANTS case study - Digitrips

Digitrips : Structuring and launching international expansion

INTERNATIONAL DEVELOPMENT · TRAVEL TECH · STRATEGY

Context

Digitrips, a leading French travel tech company founded by Carlos Da Silva and Nicolas Brumelot. After strong growth on the French market - marked notably by the merger of Misterfly and H-Résa and the acquisition of Koedia - Digitrips set out to accelerate through international expansion, and called on IMPACT CONSULTANTS to structure and launch it.

Our response

• A strategic assignment defining the international growth plan, based on an in-depth study of 10 markets.
• A second, operational assignment implementing the international action plan and building a higher-performing sales organisation.

Results

• Validation of the expansion plan by the strategy committee
• A quantified roadmap and concrete recommendations for international expansion: target markets, organisation to put in place, strategies, objectives
• The options and short-term action plan to get there: HR, tools, SalesFactory, marketing, sales