IMPACT CONSULTANTS case study - Egencia

Egencia : 13 countries in 7 years: industrialising international expansion

INTERNATIONALISATION · STRATEGY · PRODUCT MANAGEMENT · CHANGE MANAGEMENT · TRAVEL

Led by Alexandre Veau during his time at Egencia

Context

Egencia is a leading corporate travel management company, helping businesses optimise their travel programme and their travellers’ experience. After success in the United States and other key EU markets, Egencia wanted to extend its presence to further markets, building on a global technology platform.

Our response

• A programme including:
• A market analysis to identify opportunities and priorities
• A matrix organisation to sustain steady expansion
• A specification and methodology to gather market requirements, embed them in the product roadmap, organise the project and manage cultural change and the emerging team
• Delivered through global guidance and a relevant local approach

Results

• Deployment time on new markets reduced to 6 months
• Online adoption above 90% within 9 weeks
• 13 new countries launched in 7 years
• 3 mergers and acquisitions facilitated by this approach
• New points of sale representing more than 30% of volumes