IMPACT CONSULTANTS case study - EZYMOB

EZYMOB : Launching a digital accessibility assistant

SPECIAL NEEDS · HOSPITALITY · TECHNOLOGY · LOCAL AUTHORITIES & PUBLIC VENUES

Context

In 2021 EZYMOB launched a smartphone-based digital assistant for public transport and public venues, helping people with disabilities access and navigate public places without those places needing to be equipped. The technology works, is in use and has won awards and grants. By 2024 the company needed to generate recurring revenue on its historical lines - transport and public venues - and on a new one, cultural and tourism sites, while professionalising its whole commercial approach.

Our response

• A test & learn approach to adjusting the offer so it could be sold faster
• Implementation of a CRM and a systematic commercial process, from SBR to Sales
• Set-up of a sales team
• Outbound campaigns on targeted accounts

Results

• A fully qualified pipeline - 40 meetings held - 3 key accounts signed including the Château de Versailles
• A commercial methodology contributing to a 3x revenue increase from a €150k base
• Reassurance provided for a €600k fundraising round