IMPACT CONSULTANTS case study - Futuroscope

Futuroscope : Supporting a €300M investment plan

TRANSFORMATION · SALES · LEISURE PARKS · MARKETING

Context

In 2020 Futuroscope and its shareholders launched an ambitious €300 million investment plan to turn the park into a European-scale leisure and stay destination, with new hotels, new attractions, a concert hall and a water park.

Our response

• IMPACT CONSULTANTS, together with our partner N&C, supported Futuroscope in translating this investment plan into marketing and commercial terms.

Results

• A revised and refined business plan
• A first year above target
• A prioritised commercial roadmap covering the identified challenges and the levers to address them
• Revised steering and organisation