IMPACT CONSULTANTS case study - Jet Airlines

Jet Airlines : Building the future leader in scheduled private jet travel

AIR TRANSPORT · SUPPORT · OPERATIONS · START-UP DEVELOPMENT

Context

Jet Airlines set out to develop a low-cost scheduled private jet subsidiary, with the ambition of becoming Western Europe’s future leader in eco-responsible regional aviation. The brand had to be defined, launched and made credible in order to open first sales. The first route the client wanted to operate was Geneva-Deauville, with no flight launched at that point.

Our response

• Review and implementation of the commercial, marketing and communications strategy, flight plan and action plan
• Benchmark of market practices and competitive studies
• Definition of quick wins and of a strategic and operational action plan
• Operational support (commercial action plan, website, communications) and problem-solving through the first season

Results

• Revenue of €680k in the first 6 months
• Strategy approved by the strategic committee
• Partnerships developed with institutions and travel agencies for future seasons