IMPACT CONSULTANTS case study - Korian

Korian : Integrating an acquisition and relaunching growth

TRANSFORMATION · DEVELOPMENT

Context

A strategic acquisition completing a service range to consolidate Korian’s leadership. Revenue below expectations and below the residences’ potential. A need to structure the strategy ahead of strong future development.

Our response

• A flash assignment (2 months), delivered with our partners N&C and Perfeo-Nextia, with the objectives of:
• A complete diagnosis built with the Les Essentielles and Korian teams - distribution, pricing, sales, marketing and organisation
• A focus on the sales journey with testing and best-practice benchmarking
• New levers, prioritised and quantified.

Results

• A complete review of what it takes to accelerate the BU’s development and succeed in its integration within the Korian group
• A roadmap of concrete, quantified and prioritised short- and medium-term actions
• A framed objective of +30% revenue on a like-for-like basis, across positioning, awareness, acquisition, conversion, pricing and organisation