IMPACT CONSULTANTS case study - Luxair

Luxair : Renegotiating an airline’s distribution and IT

AIR · DISTRIBUTION · STRATEGY · NEGOTIATION

Context

Luxair faced major challenges with its Amadeus contracts (distribution and IT) approaching expiry and significant cost pressure. In a fast-changing environment (NDC, digitalisation, new distribution models), the company had to clarify its distribution strategy and align internal stakeholders around a shared, structured vision.

Our response

• A complete review of the existing Amadeus relationship (distribution and IT)
• Structuring of negotiation scenarios and definition of a target strategy
• Financial analysis, cross-functional workshops and business case development
• Identification of key levers and a governance framework engaging all internal stakeholders

Results

• A clear negotiation strategy, with significant potential gains and better cost control
• A concrete roadmap including revenue-generating initiatives and IT optimisations
• Stronger internal alignment and a better ability to steer distribution strategy and partnerships over the long term