IMPACT CONSULTANTS case study - Mauzil
Mauzil : Growing the brand and sales on European markets
COMMERCIAL REPRESENTATION · DMC · MARKETING STRATEGY · INDIAN OCEAN
Context
In a fast-changing tourism market, travellers are looking for more authentic, personalised and responsible experiences. Drawing on its deep knowledge of Mauritius, Mauzil DMC set out to raise its visibility and grow its business on the French and European markets, in particular with tour operators, travel agencies and specialist players.
Our response
- Impact Consultants supports Mauzil in defining and deploying its commercial and marketing strategy.
- Brand positioning and representation with travel-trade professionals.
- Prospecting new partners, setting up meetings and training sessions, attending trade events.
- Promoting a differentiating offer built on local expertise, tailor-made itineraries and a more local discovery of Mauritius - accommodation, transfers, excursions, immersive experiences, group travel and MICE.
Results
- Greater awareness of Mauzil on the French and European markets
- A solid network of commercial partners
- Stronger presence of its offers in tour operators’ programmes
- New business opportunities and increased sales
- Mauzil positioned as a benchmark Mauritian DMC for authentic, personalised and responsible experiences
