IMPACT CONSULTANTS case study - MMV

MMV : Organisation and distribution for a leader in mountain holidays

ORGANISATION · STRATEGY · DISTRIBUTION · TRANSFORMATION

Context

MMV, a chain of hotels and club residences, is one of the leaders in mountain holidays and the leader in the French Alps. A high investment and growth plan required commercial acceleration, while the organisation and distribution model were challenged by rapid market change.

Our response

• A 2-month support assignment, embedded within the company, aiming to:
• Raise awareness among the sales teams of the need for change
• Design a new commercial organisation
• Revisit the distribution strategy

Results

• A shared diagnosis of the situation
• A formalised commercial strategy
• Priorities to optimise and adapt distribution, including new digital channels with a potential 5% of direct sales
• A new optimised organisation, approved and shared