IMPACT CONSULTANTS case study - PortAventura World

PortAventura World : Commercial representation on the French market

INTERNATIONAL · SALES · LEISURE PARKS · MARKETING

Context

One of the main growth levers identified is international, today one third of sales. France accounts for 50% of international sales. PortAventura World’s objective is to accelerate its international growth, and the French market in particular.

Our response

• IMPACT CONSULTANTS’ answer was twofold:
• A strategic and operational consulting assignment to build the 3-year growth plan for France
• Setting up a team in France to develop PortAventura World’s French sales

Results

• A shared diagnosis and an approved 3-year growth plan including a new organisation
• Rapid set-up of a dedicated team of sales experts recognised in their field
• Revenue targets exceeded in the very first year