IMPACT CONSULTANTS case study - Provence Tourisme

Provence Tourisme : Making innovation a pillar of the strategic plan

INNOVATION · TRANSFORMATION · LOCAL AUTHORITIES

Context

Innovation is one of the strategic pillars of Provence Tourisme’s master plan - a field in which the organisation was already active, notably with initiatives on visitor-flow management, co-creation and the Provence Tourisme Innovation incubator. Given the major challenges ahead, Provence Tourisme commissioned an assignment to define its role in innovation, its strategic priorities and its action plan.

Our response

• A 3-month assignment, with the support of tourism expert Marie Allantaz, across 3 major workstreams:
• A broad benchmark and inspirational study
• Collective workshops and interviews with leading innovation players
• Collaborative work on the strategic plan and action plan

Results

• IMPACT CONSULTANTS’ intervention delivered:
• A step back and a shared assessment of past actions
• The definition of strategic priorities
• A framework, concrete tools and an action plan