IMPACT CONSULTANTS case study - Easy2Call

Easy2Call : Becoming the European leader in services to business travel agencies

INTERNATIONALISATION · STRATEGY · ORGANISATION · TRAVEL

Context

A leading service provider for business travel agencies (24/7, outsourcing), supporting most mid-sized TMCs in France. After succeeding in France, it aimed to become the European leader in this niche.

Our response

• A 4-month research assignment covering both:
• An internal review of success factors and the SWOT of expansion
• A strategic market analysis: potential, landscape dynamics, segmentation, positioning, costs and priority targets
• A complete action plan (marketing, sales, organisation) to reach the objectives

Results

• A complete market study, identified priorities, achievable and quantified objectives
• A clear action plan, a methodology and an organisation
• IMPACT CONSULTANTS’ first references under discussion