IMPACT CONSULTANTS case study - Visitmoov

Visitmoov : Making a travel tech start-up profitable and durable

COMMERCIAL · DEVELOPMENT · MARKETING · TRAVEL

Context

Visitmoov, a French travel tech start-up, wanted to take a new turn to make its business profitable and sustainable by selling to B2B tourism targets. To sell effectively, Visitmoov needed to sharpen its marketing positioning around a scalable, high-value product, to organise and execute B2B sales for concrete ROI, and to sell its technology product to intermediaries.

Our response

• A one-month flash assignment, both strategic and operational, to anchor the marketing strategy and design the commercial plan
• A strategic market analysis: segmentation, positioning, sizing and priority targets
• A review of sales tools and processes (website, CRM, pitch, outreach angles)
• A prioritised action plan (marketing, sales, events) to reach the objectives

Results

• A complete market study with identified priorities
• A sharpened, validated offer and positioning to simplify selling a plug & play product
• Improved sales and communication techniques
• A prioritised commercial action plan