IMPACT CONSULTANTS case study - VVF

VVF : Growth and strategy for a leader in social tourism

GROWTH · STRATEGY · SOCIAL TOURISM

Context

VVF, a major player in French social tourism, offers accessible holidays aimed primarily at families. Ranked first for customer satisfaction by Google-Wizville in 2024, VVF faces a transforming market and increased competitive pressure (the rise of premium camping, general trading-up, massive digitalisation of the customer journey). In that context, the Board wanted an objective, action-oriented strategic assessment of the workstreams led by General Management between 2019 and 2024.

Our response

• A 5-day flash strategic assessment:
• A flash review of projects across 8 key themes: HR, digitalisation, management, offer, sales, marketing, organisation, external growth
• A strategic benchmark against other players in the sector (Odalys, Huttopia, UCPA…)
• A detailed SWOT crossing internal factors with market trends
• Targeted working sessions with the leadership

Results

• A clear reading of 2019-2024 performance
• A first draft of a prioritised, mobilising roadmap
• A shared vision of tomorrow’s VVF model: accessible, digitalised, family-centred
• A General Management equipped to steer overall performance with unified indicators