IMPACT CONSULTANTS case study - ZenRide

ZenRide : Sales Factory and employee re-engagement

SALES FACTORY · MOBILITY · EMPLOYEE RE-ENGAGEMENT · RESPONSIBLE

Context

On the back of promising early growth in its number of corporate clients, ZenRide raised funds from new shareholders to accelerate growth both in client companies and in employee adoption of the ZenRide service. ZenRide called on IMPACT CONSULTANTS and its senior consultant Arnaud Le Masne to organise and secure that acceleration.

Our response

• A core assignment running from company strategy to optimal commercial execution, built on genuine cooperation between ZenRide and its corporate clients to maximise the adoption plan.
• Implementation by Arnaud Le Masne of a sales factory organising commercial resources around growth targets for client companies and for employee adoption rates.

Results

• IMPACT CONSULTANTS’ intervention delivered:
• A structured key-account sales function
• Objectively defined commercial targets
• A contribution to commercial growth in both the number of client companies and the average adoption rate