LES ESSENTIELLES
CONTEXT
Hospitality
Digital marketing
Organisation & Transformation
Business Growth Plan
Revenue management
Les Essentielles is a network of senior service residences, acquired by the Korian Group in 2020.
Background:
- A strategic acquisition that complements a range of services to establish Korian’s leadership
- A turnover below the expectations and potential of residences
- A need to structure the strategy for strong future developments
response
A flash mission (2 months) carried out with our partners N&C and Perfeo-Nextia with the following objectives:
- A complete diagnosis made with Les Essentielles and Korian teams – Distribution, Pricing, Commercial, Marketing and Organisation
- A focus on the sales journey with best practice tests and benchmarks
- Establishment of new levers, prioritized and quantified
results
A comprehensive inventory that sets out the challenges to accelerate the development of the BU and the good integration within the Korian group
A roadmap of concrete actions quantified and prioritized, short-term and medium-term, on the identified axes to gain 30% of turnover at constant scope and succeed in future openings: positioning, reputation, acquisition, transformation, pricing and organization.