Digital marketing

Organisation & Transformation

Business Growth Plan

Revenue management

Les Essentielles is a network of senior service residences, acquired by the Korian Group in 2020.


  • A strategic acquisition that complements a range of services to establish Korian’s leadership
  • A turnover below the expectations and potential of residences
  • A need to structure the strategy for strong future developments


A flash mission (2 months) carried out with our partners N&C and Perfeo-Nextia with the following objectives:

  • A complete diagnosis made with Les Essentielles and Korian teams – Distribution, Pricing, Commercial, Marketing and Organisation
  • A focus on the sales journey with best practice tests and benchmarks
  • Establishment of new levers, prioritized and quantified


  • A comprehensive inventory that sets out the challenges to accelerate the development of the BU and the good integration within the Korian group

  • A roadmap of concrete actions quantified and prioritized, short-term and medium-term, on the identified axes to gain 30% of turnover at constant scope and succeed in future openings: positioning, reputation, acquisition, transformation, pricing and organization.


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