BEBOOK
CONTEXT
- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Health, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
Bebook is a collaborative technology solution for B2B businesses. This solution aims to promote the multichannel distribution of a company through the creation of a private online store, an e-catalogue and the contribution of qualified prospects. On the customer side, the platform makes it possible to value quality products thanks to a trusted third party and make the purchase quickly and ergonomically, on a single platform.
Background:
The company is positioned in a very competitive environment; it must define a precise vision and strategic axes in accordance with this vision.
In addition, Bebook needs to secure its resources to ensure strong and sustainable growth and improve the credibility of its platform.
ANSWER
- A complete diagnosis made in collaboration with the teams on the following themes: financing, sales, pricing, organization, marketing
- Roadmap with proposed strategic options for the future and key actions to take in the short term to accelerate growth (organization, pricing, commercial approach)
RESULTS
- Strategic clarification validated for the management team
- Organized acceleration of key account development
- Improvement of project profitability