COLORGROUP EXPERIENCE

CONTEXT

Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Health, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility

Colorgroup is a player in tourism in the field of tours and activities.

It operates the tourist buses of the city of Marseille.

Background:

A group in strong growth but dependent on Marseille activity.
A strong desire and need to diversify and develop
A need to structure and prioritize development axes

ANSWER

A mission with our partner MyLab to establish the vision of the group and a roadmap for development A mission with our partner MyLab to establish the vision of the group and a roadmap for development

RESULTS

Definition of the group’s vision, mission and values
A roadmap for development with prioritization of axes and costing, validated by shareholders
First concrete successes after a few months: 2 tenders won in the priority area, trains.

TESTIMONY

Julien Guedj

president

I highly recommend the work of Impact consultants.
The analysis is relevant and impactful.
Rodolphe asks the right questions and thanks to his global vision, he allowed me to structure my thinking and my vision of the development of my company.