- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Health, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
Colorgroup is a player in tourism in the field of tours and activities.
It operates the tourist buses of the city of Marseille.
- A group in strong growth but dependent on Marseille activity.
- A strong desire and need to diversify and develop
- A need to structure and prioritize development axes
A mission with our partner MyLab to establish the vision of the group and a roadmap for development A mission with our partner MyLab to establish the vision of the group and a roadmap for development
- Definition of the group’s vision, mission and values
- A roadmap for development with prioritization of axes and costing, validated by shareholders
- First concrete successes after a few months: 2 tenders won in the priority area, trains.