DEVOLIS
CONTEXT
- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Health, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
Devolis is a Microsoft Gold Partner certified digital company that supports and trains its customers in their digital transformation. Devolis develops application or custom-made data solutions. This company also publishes a chatbot solution (conversational agents) that aims to connect employees.
Background:
Devolis has developed a “codeless” chatbot design platform, “JellyBot”. The purpose of this platform is to extend and deepen its relationship with its key accounts. Subsequently, there was a need to review JellyBot’s value proposition and marketing plan.
ANSWER
IMPACT CONSULTANTS conducted a trade acceleration mission:
- Redefining the positioning of JellyBot
- Work on the added value of JellyBot for its customers
RESULTS
The intervention of IMPACT CONSULTANTS allowed:
- A fourfold increase in sales compared to the previous year, particularly in the insurance, personal service and industrial segments
- A new positioning thanks to a new signature: “JellyBot, the bot that connects you”
TESTIMONY
The support of Impact Consultants in the commercial acceleration of JellyBot was decisive for us, particularly in terms of the segmentation of our customers but also the positioning of the product. Thanks to the commitment of Impact Consultants in collective intelligence workshops, we were able, in a few steps and milestones, to redesign our marketing strategy and better value the power of our solution. If it was to be done again? -Of course, without hesitation!