FUTUROSCOPE
CONTEXT
- Business Growth Plan, Market intelligence, Organisation & Transformation, Strategic marketing, Tourism & Leisure
The Futuroscope is the first French leisure park, it now welcomes nearly 2 million visitors; making it a major leisure destination in France for all audiences. This subsidiary of the Compagnie des Alpes has more than 40 attractions and 2 hotels.
Background:
Futuroscope and its shareholders are launching an ambitious investment plan in 2020 of 300 million euros to make the park a leisure and holiday destination of European dimension, with new hotels, new attractions, a concert hall and a water park.
response
IMPACT CONSULTANTS, in collaboration with our partner N&C, supports Futuroscope in the marketing and commercial implementation of this investment plan.
results
- A revised and refined business plan
- A first year above targets
- A prioritized business roadmap composed of identified issues and action levers in response
- A steering and a revised organization
testimony
Pleasure to have in front of us people who are both nice (and that counts), caring, pros and that we would end up taking for colleagues as they are so involved in our subjects !