Article · February 25, 2025 · Paul de Rosen & Hélène Millet

Building more accessible cities: the key role of mobility data

How can mobility data make cities and territories more accessible?

How do you identify an under-used rail line? Where should new bike stations go? These questions are answered by analysing real flows.

How do you identify an under-used rail line? Where should new self-service bike stations be installed? How do users reach a specific point - a retail area, a leisure park, a company - at what time and by which mode? More broadly, how do you design a mobility policy in line with the goals of eco-responsible, inclusive mobility, and assess its effects?

These questions are answered by analysing real flows and real usage. Yet they are sometimes tackled without rigorous data work, leading to under-used infrastructure: an oversized car park that stays empty, a poorly located bike station, a saturated line for lack of anticipation. In each case, finer use of data would have avoided costly after-the-fact adjustments.

A wide range of sources available today

Counting data from sensors, cameras and validation terminals; GPS and Floating Car Data to analyse journeys in real time; Open Data from INSEE or operators; ticketing and season tickets; multimodal flows accessible through APIs and MaaS platforms. Used in a coordinated way, these datasets provide a complete view of mobility dynamics.

Solutions such as Mobility Metrix make it possible to exploit and visualise these flows at territorial level, while using AI to build predictive models and share analyses between stakeholders.

At IMPACT CONSULTANTS, we support local authorities and companies in this integrated approach to mobility data, from structuring sources to putting them into operational perspective - turning complex datasets into directly actionable strategic decisions.

An article by Paul de Rosen and Hélène Millet - IMPACT CONSULTANTS.

IMPACT CONSULTANTS
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