Mobility data: a gold mine for making the right decisions, and following them
Infrastructure and mobility decisions play a crucial role in our daily lives. They have an impact on our ability to move, reach our destinations and interact with our environment. In order to make these decisions more relevant, effective and conducive to a better customer and citizen experience, it is essential to rely more on data on collective mobility usage and also those from private vehicle users, whose use remains largely (too much?) dominant.
Especially when the time comes to reduce autosolism in individual cars.
The collection and activation of usage data, with Origins – Destinations (OD) in focus, is an invaluable mine to understand the movement patterns of local populations or visitors. These data therefore include the points of departure and arrival, the routes taken, the travel times and especially by deepening the preferences of users for all or part of their journeys. By analyzing this information, decision makers can identify the busiest areas, peak hours and bottlenecks in the transport network. This allows infrastructure investments to be targeted more accurately, focusing improvements where they are most needed. But also the right chains of multimodal offers, with relay car parks, good incentive pricing and the most suitable communication campaigns, etc.
Finally, this data must allow us to achieve, at the best possible cost, what we all aspire to: an accessible customization of the transport offer. And for the decision-makers of local authorities and companies, to achieve an improvement of what can be called the Decision-Makers Experience for decision-making and the follow-up of decisions taken regarding the mobility of citizens and employees.
Impact Consultants and Mobility Metrix are joining forces to meet this challenge: help local players use and activate their accessible and regulatory customer data (GDPR) to better drive their mobility policies.
Winning this challenge involves:
- An inventory of locally accessible data and the best organization to make them actionable in a practical, regulatory and also ecological way (fingerprint under control)
- Good procedures for the collection and “sourcing” of additional data in particular concerning the uses of individual vehicles
- The right restitution to make this data useful to the decision
- The right discipline and tools to track the results of decisions and train the following
Contact us to talk about your mobility issues and ambitions, your data contains part of the solution.