RAIL EUROPE
MISSION 1
CONTEXT
Distribution
Organisation & Transformation
Strategy & Governance
Transport & Mobility
dirty
Rail Europe is the leading multi-brand rail distributor in the world, a subsidiary of SNCF and the Swiss Federal Railways.
Background:
A global transformation plan for the company at a pivotal moment: strong competition in the digital sector, massive investments in technology, reduction of the necessary costs related to price alignment with competition.
Difficulties specific to the North American subsidiary with high losses and teams disoriented by successive managerial changes.
response
A General Management transition management mission with the following objectives:
- Recruit the future managing director with a partner firm
- Design and set up a new organization
- Manage and coach the teams
- Adjust and implement the transformation plan planned for the subsidiary
RESULTS
- Une organisation revue, approuvée et mise en place avec une réduction de 30% des effectifs et un management team renouvelé
- Un plan de transformation ajusté et lancé (pour des baisses de coûts de 15%)
- Une stratégie commerciale et un plan d’action de relance produisant ses premiers effets avec un retour d’une croissance au-dessus de 10% début 2020
testimony
Impact consultants arrived at a critical moment in the transformation of the subsidiary Rail Europe: change of IT system, new business strategy, and a global restructuring. Impact consultants accompanied us with an operational approach and allowed the successful transformation of teams based in the USA.
Rodolphe was able to analyze the details, then motivate and take the organization to a new stage, making the best use of synergies with teams in other countries and restoring the trust of our customers.
The results of the mission were completely in line with our expectations, and, even more essential, Rodolphe was able to rebuild the trust of the teams, before recruiting a new General Manager and ensuring the handover
MISSION 2
CONTEXT
dirty
Transport & Mobility
Strategy & Governance
Organisation & Transformation
Distribution
The world leader in train ticket distribution, a company with 90 years of experience and today a major player in travel technology.
Background:
- A leading company in international markets but absent in Europe for historical reasons.
- Following a change of shareholder, it wants to develop the European market and primarily the B2B market.
response
A 6-month development mission that includes:
- A strategic market analysis: segmentation, positioning, encryption and priority targets
- A complete action plan (marketing, sales, organization) to achieve the objectives
- Simultaneous business development (from lead generation to closing)
RESULTS
- A complete market study, identified priorities, quantifiable achievable objectives
- Clear action plan, methodology and organisation
- First signed accounts and an online sales pipeline with objectives
testimony
We had already worked with Impact Consultants for our North American market. The collaboration had been a great success, efficiency, a good integration in the Rail Europe teams, an attitude strongly focused on the concrete, the delivery of quick results, all in a great climate of confidence.
This new cooperation for our arrival in Europe was also a success: better knowledge of the market, competitors, generation of a database of prospects, approach of segments/ countries identified as priority, appropriation by the Impact Consultants teams of Rail Europe’s USP, strengths, tech solutions, business model, etc. and signing of the first contracts.