PORTAVENTURA WORLD
- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
CONTEXT
PortAventura World is the 2nd theme park in Europe and one of the main tourist and holiday destinations in Spain. PortAventura World is composed of two theme parks, a water park, 2,500 rooms of 4 and 5 star hotels and a convention center.
Background:Â
One of the main growth drivers identified is international growth. Within these sales, France represents 20% of sales. PortAventura World’s objective is to accelerate its growth internationally and more particularly in the French market.
response
IMPACT CONSULTANTS’ response is twofold:
- A strategic and operational consulting mission to establish the growth plan in France over 3 years
- Setting up a team in France to develop PortAventura World sales in France
results
- A shared diagnosis and a 3-year growth plan validated including a new organization
- Rapid establishment of a dedicated team of commercial experts recognized in their field
- Exceeded revenue targets in first year with double-digit revenue growth