PORTAVENTURA WORLD
CONTEXT
Communication & RP
Data management & CRM
digital transformation
digital marketing
Business Growth Plan
Business travel & MICE
PortAventura World is the 2nd theme park in Europe and one of the main tourist and holiday destinations in Spain. PortAventura World is composed of two theme parks, a water park, 2,500 rooms of 4 and 5 star hotels and a convention center.
Background:
One of the main growth drivers identified is international growth. Within these sales, France represents 20% of sales. PortAventura World’s objective is to accelerate its growth internationally and more particularly in the French market.
response
IMPACT CONSULTANTS’ response is twofold:
- A strategic and operational consulting mission to establish the growth plan in France over 3 years
- Setting up a team in France to develop PortAventura World sales in France
results
- A shared diagnosis and a 3-year growth plan validated including a new organization
- Rapid establishment of a dedicated team of commercial experts recognized in their field
- Exceeded revenue targets in first year with double-digit revenue growth
testimony
France is undeniably a strategic market for PortAventura, and our pursuit of a strategic partnership to bolster our presence in this market has yielded remarkable results. To this end, we engaged the services of Impact Consultants to assist us in constructing and implementing our growth strategy in France.
Their performance in the first year of our collaboration has surpassed our expectations, with results exceeding our initial targets. Impact Consultants and their great teams have evolved into an indispensable component of our operations in this strategic market, establishing themselves as our trusted partner.
In sum, our partnership with Impact Consultants has proven instrumental in our pursuit of success in the French market, solidifying their status as our strategic and dependable allies in achieving our international objectives.
The best is yet to come.