PORTAVENTURA WORLD

CONTEXT

PortAventura World is the 2nd theme park in Europe and one of the main tourist and holiday destinations in Spain. PortAventura World is composed of two theme parks, a water park, 2,500 rooms of 4 and 5 star hotels and a convention center.

Background: 

One of the main growth drivers identified is international growth. Within these sales, France represents 20% of sales. PortAventura World’s objective is to accelerate its growth internationally and more particularly in the French market.

response

IMPACT CONSULTANTS’ response is twofold:

  • A strategic and operational consulting mission to establish the growth plan in France over 3 years
  • Setting up a team in France to develop PortAventura World sales in France

results

  • A shared diagnosis and a 3-year growth plan validated including a new organization
  • Rapid establishment of a dedicated team of commercial experts recognized in their field
  • Exceeded revenue targets in first year with double-digit revenue growth

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