LA COMPAGNIE
CONTEXT
Marketing numérique
Plan de croissance commercial
Revenue management
Stratégie et gouvernance
Transport et mobilité
The Company is an airline created in 2013 operating 100% business class flights between France and the United States.
Background:
- A complete renewal of the fleet
- A downward trend in the average ticket price
- Significant shareholder pressure and an imperative need for short-term results requested by shareholders
response
A flash mission (1 month) carried out with our partners N&C and Perfeo–Nextia with the following objectives:
- A complete diagnosis with the teams – Revenue Management, Commercial and Marketing
- Fine-grained data analysis with problem identification
Establishment of new levers, prioritized and quantified.
results
Four major axes identified:
- positioning, business market development, pricing, organization for an incremental turnover stake of 5% of total turnover
- A complete roadmap of concrete actions on the identified axes
- First results in 2 months with a yield increase of 15% and a complete catch-up of the delay vs budget on the current year
testimony
We were in the midst of a transformation of our fleet, with a significant investment, and we had to find the income in line with that investment. Thanks to the expertise and experience of Impact consultants, we were able to take stock of our strengths, weaknesses, opportunities, and put in place a simple but effective plan that allowed us to find an income in line with our budget expectations both in quality and value.