- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
The Company is an airline created in 2013 operating 100% business class flights between France and the United States.
- A complete renewal of the fleet
- A downward trend in the average ticket price
- Significant shareholder pressure and an imperative need for short-term results requested by shareholders
A flash mission (1 month) carried out with our partners N&C and Perfeo–Nextia with the following objectives:
- A complete diagnosis with the teams – Revenue Management, Commercial and Marketing
- Fine-grained data analysis with problem identification
Establishment of new levers, prioritized and quantified.
Four major axes identified:
- positioning, business market development, pricing, organization for an incremental turnover stake of 5% of total turnover
- A complete roadmap of concrete actions on the identified axes
- First results in 2 months with a yield increase of 15% and a complete catch-up of the delay vs budget on the current year