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EUMO 2024 – What priorities for mobility?

EUMO 2024 – What priorities for our mobility? Which forms of collective mobility should be promoted and subsidized? In France, public budgets allocated to passenger mobility represent a significant portion of spending by local authorities and the State. In 2023, more than 40 billion euros were dedicated to mobility, a figure close to the spending on National Education (around 60 billion euros) and public health (over 100 billion euros). However, investment in mobility infrastructure requires considerable, ongoing funding, the returns on which are often visible over the long term. Around 25 billion euros are financed by local authorities, largely concentrated on public transport infrastructure in major conurbations. The State contributes 15 billion euros via subsidies for rail, road and bicycle transport. However, these funds mainly benefit the major metropolises, leaving many suburban and rural areas without suitable solutions. Transport Minister François Durovray recently stressed the importance of pragmatic, cost-effective solutions tailored to people’s real needs. Speaking at EUMO 2024, he stressed that “we need to find solutions that don’t cost too much and that are carbon-free”, while emphasizing the optimization of existing infrastructures and alternatives such as carpooling and express coaches. He also added that priority should be given to transport that offers a real alternative to the private car, particularly in rural and suburban areas. Rethinking collective mobility for areas in needPeri-urban and rural areas, home to almost 40% of the French population, are faced with a crying lack of suitable transport solutions. In rural areas, 70% of journeys are made by private car, creating inequalities and exacerbating environmental problems. The development of subsidized car-sharing, for example, represents an interesting opportunity. Initiatives such as Mobicoop have demonstrated their effectiveness, with an average occupancy rate of 3.5 passengers per vehicle, reducing pressure on roads and CO2 emissions. Targeting home-work journeys Home-work journeys, which involve 19 million employees in France, are a strategic priority. Outside major cities, the private car is still used for over 65% of these journeys. Initiatives to encourage home-work car-sharing, such as the Covoit’ici project, have already reduced traffic jams by 25% on certain peri-urban routes. What’s more, employer mobility plans set up by certain companies have helped reduce home-to-work journeys by 10%, thanks to solutions such as telecommuting or car-sharing. Solutions for people with disabilities In France, 12 million people live with a disability, but only 60% of public transport infrastructure is adapted to their needs. The development of services such as G7 Access Taxis and on-demand transport systems for people with reduced mobility offer improved accessibility, but these services remain costly and not widely available outside major cities. Additional subsidies for these solutions would help meet growing demand. Promoting shared and flexible modes Shared and personalized transport solutions, such as shared VTCs or autonomous shuttles, are a promising avenue for more sustainable and inclusive mobility. In Toulouse, for example, the Navya program’s autonomous shuttles carried over 100,000 passengers in 2023, while reducing operating costs by 20% compared with traditional bus systems.  Focus on the Grand Est region The Grand Est region is a prime example of the challenges and opportunities associated with mobility in France. By 2022, the region has allocated over 1.2 billion euros to mobility, including 600 million euros for public transport infrastructure. However, much of this investment has been concentrated in urban centers such as Strasbourg and Metz, leaving rural areas relatively underserved. Initiatives such as the Fluo Grand Est network, which brings together several intercity lines and regional trains, show that efforts are being made to improve mobility. For example, 18 new lines were opened in 2023, better connecting suburban areas to urban centers. However, solutions such as carpooling remain under-exploited in the region, with only 2% of home-to-work journeys made by carpooling. The city of Nancy has taken initiatives with shared VTCs and autonomous shuttles, which have shown promising results, with operating costs 25% lower than those of conventional bus routes. The Grand Est, like the rest of France, faces major mobility challenges. The State and local authorities must continue to subsidize mass transit solutions while promoting more flexible and inclusive models, such as car-sharing and shared transport, in order to meet the diverse needs of citizens while limiting environmental impacts. An article written by Paul de Rosen. Sources : – Ministry of Transport, statements by François Durovray at EuMo 2024, Strasbourg – Grand Est annual report, 2023 – Covoit’ici, results 2022 Partagez cette page Ajoutez votre titre ici

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FUTUROSCOPE

FUTUROSCOPE CONTEXTE Strategic marketing Business Growth Plan Market Intelligence Organisation & Transformation TOURISM & LEISURE The Futuroscope is the first French leisure park, it now welcomes nearly 2 million visitors; making it a major leisure destination in France for all audiences. This subsidiary of the Compagnie des Alpes has more than 40 attractions and 2 hotels. Background:  Futuroscope and its shareholders are launching an ambitious investment plan in 2020 of 300 million euros to make the park a leisure and holiday destination of European dimension, with new hotels, new attractions, a concert hall and a water park. response IMPACT CONSULTANTS, in collaboration with our partner N&C, supports Futuroscope in the marketing and commercial implementation of this investment plan.  results A revised and refined business plan A first year above targets A prioritized business roadmap composed of identified issues and action levers in response A steering and a revised organization Discover our other references! Testimony SĂ©verine Robin DIRECTRICE DU DÉVELOPPEMENT CHEZ FUTUROSCOPE Pleasure to have in front of us people who are both nice (and that counts), caring, pros and that we would end up taking for colleagues as they are so involved in our subjects ! Share this page

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MOBILITY METRIX

MOBILITY METRIX CONTEXT project management interventions Market Intelligence Marketing opĂ©rationnel strategic marketing Business Growth Plan technology Transport & Mobility Background:  Mobility Metrix is a new innovative artificial intelligence company specializing in mobility data. The company publishes software for the representation, simulation and prediction of mobility flows based on comprehensive, multimodal mobility data (open data, purchased data). response Investor committed to this start-up and supporting its development. Contribution of business development expertise Help with positioning and marketfit Experimentation with a new offering, market testing results Start-up with 6 employees (5 international developers)              2 first accounts signed: Montpellier Metropolis and Toulon Metropolis BPI Coram research and development plan Recommendations for specifying standard software testimony Laurent Briant PRESIDENT DE MOBILITY METRIX Impact Consultants is always ready to listen to our needs, and their invaluable advice helps us to make real progress. Brainstorming and discussions with Impact Consultants are always very creative and imaginative, and often open up new ideas. Discover our other references! Share this page Transformation digitale Voyage d’affaires & MICE Gestion de projets Interventions Market intelligence Marketing opĂ©rationnel

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PORTAVENTURA WORLD

PORTAVENTURA WORLD CONTEXT Communication & RP Data management & CRM digital transformation digital marketing Business Growth Plan Business travel & MICE PortAventura World is the 2nd theme park in Europe and one of the main tourist and holiday destinations in Spain. PortAventura World is composed of two theme parks, a water park, 2,500 rooms of 4 and 5 star hotels and a convention center. Background:  One of the main growth drivers identified is international growth. Within these sales, France represents 20% of sales. PortAventura World’s objective is to accelerate its growth internationally and more particularly in the French market. response IMPACT CONSULTANTS’ response is twofold: A strategic and operational consulting mission to establish the growth plan in France over 3 years Setting up a team in France to develop PortAventura World sales in France results A shared diagnosis and a 3-year growth plan validated including a new organization Rapid establishment of a dedicated team of commercial experts recognized in their field Exceeded revenue targets in first year with double-digit revenue growth Share this page testimony David Garcia General Manager France is undeniably a strategic market for PortAventura, and our pursuit of a strategic partnership to bolster our presence in this market has yielded remarkable results. To this end, we engaged the services of Impact Consultants to assist us in constructing and implementing our growth strategy in France.   Their performance in the first year of our collaboration has surpassed our expectations, with results exceeding our initial targets. Impact Consultants and their great teams have evolved into an indispensable component of our operations in this strategic market, establishing themselves as our trusted partner.    In sum, our partnership with Impact Consultants has proven instrumental in our pursuit of success in the French market, solidifying their status as our strategic and dependable allies in achieving our international objectives.    The best is yet to come.

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COMPAGNIE DES ALPES

COMPAGNIE DES ALPES CONTEXT Communication & PR Data management and CRM digital transformation Marketing digital Business Growth Plan Digital Transformation Business travel & MICE The Compagnie des Alpes is a European leader in leisure, it operates a dozen leisure parks with a strong identity in Europe and the largest ski areas in the French Alps. With its local roots, it develops committed, responsible and innovative projects with its 5,000 employees and partners. Background:  The Compagnie des Alpes is a European leader in leisure, it operated a dozen leisure parks with a strong identity in Europe and the largest ski areas in the Alps.Each park has defined its commercial strategy autonomously, with certain shared services at the level of the Compagnie des Alpes. This was the case for B2B sales (to SECs and tourism professionals), with a sales force for all French parks with the exception of Futuroscope, more recently joined the group, which keeps its own team. In order to study a rapprochement between the two organizations, the Compagnie des Alpes called on IMPACT CONSULTANTS. response A mission in 2 phases with:   A diagnosis of the situation and a go-no-go with the criteria and conditions for success Support before the launch of the new strategy results A project carried out in 3 months A revised organization A new B2B sales organization ready for the new season with committed and motivated teams testimony Philippe Lagrace, Sales & Marketing Director at La Compagnie des Alpes The ability of the Impact Consultants teams to analyze without prejudice all the dimensions of the merger, as well as their understanding of the challenges of the tourism market has enabled them to win the trust of all stakeholders and lead to the implementation of the reorganization in record time. Discover our other references! Share this page

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RAIL EUROPE

RAIL EUROPE MISSION 1 CONTEXT Distribution Organisation & Transformation Strategy & Governance Transport & Mobility sales Rail Europe is the leading multi-brand rail distributor in the world, a subsidiary of SNCF and the Swiss Federal Railways.   Background:   A global transformation plan for the company at a pivotal moment: strong competition in the digital sector, massive investments in technology, reduction of the necessary costs related to price alignment with competition.   Difficulties specific to the North American subsidiary with high losses and teams disoriented by successive managerial changes.  response A General Management transition management mission with the following objectives:   Recruit the future managing director with a partner firm   Design and set up a new organization   Manage and coach the teams Adjust and implement the transformation plan planned for the subsidiary  RÉSULTATS Une organisation revue, approuvĂ©e et mise en place avec une rĂ©duction de 30% des effectifs et un management team renouvelé  Un plan de transformation ajustĂ© et lancĂ© (pour des baisses de coĂ»ts de 15%)    Une stratĂ©gie commerciale et un plan d’action de relance produisant ses premiers effets avec un retour d’une croissance au-dessus de 10% dĂ©but 2020     testimony DĂąu-KhĂŽi Nguyen CEO Rail Europe Impact consultants arrived at a critical moment in the transformation of the subsidiary Rail Europe: change of IT system, new business strategy, and a global restructuring. Impact consultants accompanied us with an operational approach and allowed the successful transformation of teams based in the USA. Rodolphe was able to analyze the details, then motivate and take the organization to a new stage, making the best use of synergies with teams in other countries and restoring the trust of our customers. The results of the mission were completely in line with our expectations, and, even more essential, Rodolphe was able to rebuild the trust of the teams, before recruiting a new General Manager and ensuring the handover MISSION 2 CONTEXT sales Transport & Mobility Strategy & Governance Organisation & Transformation Distribution The world leader in train ticket distribution, a company with 90 years of experience and today a major player in travel technology.  Background:   A leading company in international markets but absent in Europe for historical reasons.  Following a change of shareholder, it wants to develop the European market and primarily the B2B market. response A 6-month development mission that includes:  A strategic market analysis: segmentation, positioning, encryption and priority targets  A complete action plan (marketing, sales, organization) to achieve the objectives  Simultaneous business development (from lead generation to closing) RÉSULTATS A complete market study, identified priorities, quantifiable achievable objectives  Clear action plan, methodology and organisation  First signed accounts and an online sales pipeline with objectives testimony Florence Pasquier, CCO Rail Europe We had already worked with Impact Consultants for our North American market. The collaboration had been a great success, efficiency, a good integration in the Rail Europe teams, an attitude strongly focused on the concrete, the delivery of quick results, all in a great climate of confidence.  This new cooperation for our arrival in Europe was also a success: better knowledge of the market, competitors, generation of a database of prospects, approach of segments/ countries identified as priority, appropriation by the Impact Consultants teams of Rail Europe’s USP, strengths, tech solutions, business model, etc. and signing of the first contracts. Discover our other references! Share this page project management interventions Market Intelligence Marketing opĂ©rationnel

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ILE DE FRANCE MOBILITÉS

ILE DE FRANCE MOBILITÉS CONTEXT Transport & Mobility Strategy & Governance Innovation Ile de France mobilitĂ©s is the organizing authority for sustainable mobility in Île-de-France. It is responsible for organizing and managing all public transport as well as shared transport in the territory. It is a unifying company for all actors who innovate, with the aim of making mobility services more adapted and satisfying for travelers. Background: Ile de France MobilitĂ©s seeks to select and develop mobility startups whose solutions have a real impact on customers and users. Ile de France MobilitĂ©s has launched a mobility challenge to select them. She also looked for partners to qualify, support and coach the selected startups. response IMPACT CONSULTANTS uses the experience of support and growth gained, before or after the investment, to: Secure the selection and smooth running of support for startups Bringing startups to successful experiments and deployments in Ile de France Create the conditions for a relationship of trust with the selected startups Help startups make the best possible decisions in their acceleration phase results 3 successful experiments from startups in Ile de France. IMPACT CONSULTANTS was able to bring impact by securing their funding and solving the specific difficulties and challenges faced by young innovative companies Discover our other references! Share this page

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PARIS&CO

PARIS&CO CONTEXT Tourism & Leisure Finance and Financing Business Growth Plan Market intelligence Paris&Co is the economic development and innovation agency of Paris and its metropolis. Its role is to foster innovation through the incubation of more than 500 international startups per year, the organization of events and the experimentation of innovative solutions. Background: The acceleration phase of incubated startups has been stopped following the COVID-19 pandemic. response Paris & Co launches an enhanced support program to find solutions (strategic repositioning, new commercial outlets, distribution, etc.) Short mission of 3 days IMPACT CONSULTANTS being one of the main participants in the programme results 7 startups supported (Ouispeak, Monkeylocky, Urban XP, AsaGuest, Caravel, Bubble Box, Switchup) Quick and concrete actions that helped the recovery of each start-up Discover our other references! Share this page project management interventions Market Intelligence Marketing opérationnel

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N&C

N&C CONTEXT Finances et financement Innovation Revenue management Strategy and Governance Technology N&C is specialized in revenue management & pricing and offers a complete offer (advice, tools, training) for more than twenty sectors. N&C offers an innovative tool called Revbell, a SaaS revenue management platform. Context: At the time of COVID-19, N&C is growing and investing heavily on the Revbell SaaS tool. In order to secure the future and project a new phase of its growth, N&C needs to revise its starategy, optimize its financing and prepare its organization for this new stage. response A first mission focused on strategy and financing followed by a second mission, carried out with Arnaud Le Masne founder of Boost & Loop, which aims to structure and accelerate the growth of N&C, including the recent launch in Spain. results A fundraising of more than 800,000 euros A validated growth plan and a reorganized team First Revbell results at +70% in 6 months, +300% in 1 year A first step of internationalization (partnership, recruitment of a Sales Manager, and first customers in Spain) testimony Pascal NIFFOI, Managing Director – Co-Founder The IMPACT CONSULTANTS teams supported us in each phase of our growth plan (preparation of fundraising, BP, investor pitch, re-organization). We had at our disposal highly qualified, complementary and experienced profiles. A big thank you for your involvement and the quality of your advice. The work continues, with you. Now and for a long time. Discover our other references! Share this page

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CITYWAY

CITYWAY CONTEXT External Growth & Partnerships & M&A Transport & Mobility Cityway is the digital subsidiary of Transdev, the world leader in public transport.Cityway is a company that employs 200 engineers and developers mainly based in Aix en Provence. It generates a turnover of €25 million mainly in on-demand transport technology solutions (TAD) and MAAS (Mobility as a Service) service platforms.   Background: Cityway seeks, from a recognized technological and commercial position in France, to accelerate its international development. Cityway has asked IMPACT CONSULTANTS to identify and qualify partners who can distribute and integrate its solutions worldwide, with local authorities internationally. response First part: iIdentification of 10 candidate partners with whom we have established commercial contacts Second part: capital opening to these partners, in partnership with Cambon Partners Third part: implementation and development of international business partnerships, and seeking external funding. results Growth levers activated Negotiations finalized for the sale of the company Discover our other references! Share this page

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