COMPAGNIE DES ALPES
CONTEXT
Communication & PR
Data management and CRM
digital transformation
Marketing digital
Business Growth Plan
Digital Transformation
Business travel & MICE
The Compagnie des Alpes is a European leader in leisure, it operates a dozen leisure parks with a strong identity in Europe and the largest ski areas in the French Alps. With its local roots, it develops committed, responsible and innovative projects with its 5,000 employees and partners.
Background:
The Compagnie des Alpes is a European leader in leisure, it operated a dozen leisure parks with a strong identity in Europe and the largest ski areas in the Alps.
Each park has defined its commercial strategy autonomously, with certain shared services at the level of the Compagnie des Alpes. This was the case for B2B sales (to SECs and tourism professionals), with a sales force for all French parks with the exception of Futuroscope, more recently joined the group, which keeps its own team. In order to study a rapprochement between the two organizations, the Compagnie des Alpes called on IMPACT CONSULTANTS.
response
A mission in 2 phases with:
- A diagnosis of the situation and a go-no-go with the criteria and conditions for success
- Support before the launch of the new strategy
results
- A project carried out in 3 months
- A revised organization
- A new B2B sales organization ready for the new season with committed and motivated teams
testimony
The ability of the Impact Consultants teams to analyze without prejudice all the dimensions of the merger, as well as their understanding of the challenges of the tourism market has enabled them to win the trust of all stakeholders and lead to the implementation of the reorganization in record time.