Transport & Mobility »

MMV CONTEXT Stratégie et gouvernance Revenue management Marketing opérationnel Internationalisation Communication et BI MMV, a chain of hotels and club residences, is one of the leaders of mountain holidays and leader in the Alps in France.   Background:  A high investment and growth plan requiring commercial acceleration  An organization and a distribution called into question by the numerous evolutions of the market  response A 2-month coaching mission in immersion in the company with the following objectives:  Raise awareness of the need for change within sales teams  Designing a new business organization  Review the distribution strategy  results A shared diagnosis of the situation  A formalized business strategy  Axes to optimize and adapt the distribution, including the opening of new digital channels for a potential of 5% direct sales   A new organization optimized, presented, validated and being deployed with 30% change of positions   Discover our other references! Share this page

VACANCES BLEUES CONTEXT Transport & Mobility Organisation & Transformation Strategy & Governance Vacances Bleues is a chain of hotels, clubs and residences (25 establishments, turnover of 80 M euros) in the Social and Solidarity Economy sector. Context: A good reputation and loyal customer base but a turnover in erosion for several years  A drop in group and B2B sales with a team demotivated by many changes  A little diversified distribution and a questioning of the systems used  response An interim management mission (3 days a week over 4 months) – Sales Department (B2B, B2C and Distribution) and a parallel distribution mission to formulate recommendations and implement the first actions: Diagnosis of problems and growth levers  Recovery in B2B salesEstablishment of an inventory of distribution, a strategic vision Recommendation for concrete actions results 8% increase in group salesA new MICE organization recommended and set up for more than 10% sales growth  New open distribution channels boosting third-party distribution sales (+50%)  A recommendation to set up a new booking system, channel manager and revenue management validated and implemented the following year   testimony Nicolas Déchavanne Chairman of the Vacances Bleues Management Board Impact consultants has perfectly analyzed the company’s major challenges. Very synthetic, possible options were proposed with the conditions of their implementation, the means necessary for the successful realization of the projects. Concrete, simple and effective alternatives. Effective in the implementation, Rodolphe knows how to mobilize energies, refocus teams, make them adhere to the solutions selected. His height of vision was decisive to help us structure our strategy and rethink our organization.  Discover our other references! Share this page

ENEDIS CONTEXT AutresTransport & Mobility Project management Innovation Enedis is the operator of the public electricity distribution network in France. The company performs more than 11 million interventions each year, with more than 38,000 employees. Background: Find a robotization solution for interventions on the outdoor power grid (20,000 V, 10 meters above sea level). response Operational innovation mission (70% of the mission was carried out at the workshop) aimed at producing a demonstrator under real operating conditions. Sourcing and selection of the right producer partners, benchmarking of the right equipment, internal and external cooperation with the customer, complete specification and uninterrupted responsiveness. results The multi-function demonstrator was realized, shown and represented as satisfactory and it was also qualified as a basic pre-industrialization. Integration into an internal innovation team and fruitful cooperation. Discover our other references! Share this page

LES ESSENTIELLES CONTEXT Hospitality Digital marketing Organisation & Transformation Business Growth Plan Revenue management Les Essentielles is a network of senior service residences, acquired by the Korian Group in 2020. Background: A strategic acquisition that complements a range of services to establish Korian’s leadership A turnover below the expectations and potential of residences A need to structure the strategy for strong future developments response A flash mission (2 months) carried out with our partners N&C and Perfeo-Nextia with the following objectives: A complete diagnosis made with Les Essentielles and Korian teams – Distribution, Pricing, Commercial, Marketing and Organisation A focus on the sales journey with best practice tests and benchmarks Establishment of new levers, prioritized and quantified results A comprehensive inventory that sets out the challenges to accelerate the development of the BU and the good integration within the Korian group A roadmap of concrete actions quantified and prioritized, short-term and medium-term, on the identified axes to gain 30% of turnover at constant scope and succeed in future openings: positioning, reputation, acquisition, transformation, pricing and organization.   Discover our other references! Share this page

JET AIRLINES CONTEXT External Growth & Partnerships & M&A Project management Business Growth Plan Strategy & Governance Transport & Mobility Jet Airlines is an airline specializing in regional and business aviation. Background:  Jet Airlines wants to develop a subsidiary of low-cost scheduled private jets. Its goal is to become the future leader in green regional aviation in Western Europe. The brand must be defined, launched and reinsured in order to launch the first sales. The first line that the customer wishes to operate is Geneva-Deauville but no flight has been launched at the moment. ANSWER Review and implementation of the commercial, marketing and communication strategy, flight plan, action plan… Practical market benchmark and competitive studies Definition of quick wins and a strategic and operational action plan Operational support (PAC, site, communication, etc.) and search for solutions during the first season RESULTS Turnover of 680 K€ over the first 6 months Validation of the strategy by the strategic committee Partnerships developed with institutions and travel agencies for future seasons TESTIMONY P Clement CEO Jet Airlines We called upon impact consultants in June 2021 to help us restructure the company and launch a new product with significant challenges.Thanks to the involvement of Rodolphe, at regular points, we set up a strategy very quickly which made it possible to guarantee the success of the first operations. We have therefore moved from a company on the verge of closure to a company with strong credible growth among investors and industrial partners! We have therefore decided to continue the support with impact in order to support us in our upcoming fundraising. Discover our other references! Share this page

PROVENCE CÔTE D’AZUR EVENTS CONTEXT Digital transformation Business travel & MICE For more than 13 years, Provence Côte d’Azur Events, regional congress office supported by the South region, brings together more than 225 professionals in the event sector from Avignon to Menton. Background: Provence Cote d’Azur Events launches a collaboration and innovation platform for event transformation in the South: 4EVENT. One of the essential points of the platform is the support of companies and institutions in the event sector in their transformation on crucial topics such as sustainable development and digitalization. ANSWER Impact Consultants offers and designates workshops to help with digital transformation. The workshops are launched in January 2021, over 4 half-days. They give both a review of practices, inspirations to project and a methodology. Therefore, they allow actors to exchange and launch their transformation project. RESULTS The workshops brought together 12 participants representing the region (such as event agencies, convention centers, tourism promotion agencies) and obtained a 100% recommendation rate and a willingness of 4EVENT to continue the experience. TESTIMONY Héliéna BREGAND 4event manager By leading these 4 workshops, Rodolphe Lenoir engaged participants in interactive exchanges. His pragmatic approach and expertise allowed participants to identify digital opportunities to bounce back and create a return on investment. Discover our other references! Share this page

DEVOLIS CONTEXT Innovation Market intelligence HR Technology Sales Devolis is a Microsoft Gold Partner certified digital company that supports and trains its customers in their digital transformation. Devolis develops application or custom-made data solutions. This company also publishes a chatbot solution (conversational agents) that aims to connect employees. Background: Devolis has developed a “codeless” chatbot design platform, “JellyBot”. The purpose of this platform is to extend and deepen its relationship with its key accounts. Subsequently, there was a need to review JellyBot’s value proposition and marketing plan. ANSWER IMPACT CONSULTANTS conducted a trade acceleration mission: Redefining the positioning of JellyBot Work on the added value of JellyBot for its customers RESULTS The intervention of IMPACT CONSULTANTS allowed: A fourfold increase in sales compared to the previous year, particularly in the insurance, personal service and industrial segments A new positioning thanks to a new signature: “JellyBot, the bot that connects you” TESTIMONY Discover our other references! David Moreau, Director of Operations The support of Impact Consultants in the commercial acceleration of JellyBot was decisive for us, particularly in terms of the segmentation of our customers but also the positioning of the product. Thanks to the commitment of Impact Consultants in collective intelligence workshops, we were able, in a few steps and milestones, to redesign our marketing strategy and better value the power of our solution. If it was to be done again? -Of course, without hesitation! Share this page

AS A GUEST CONTEXT Experience and customer relationship Hospitality Organisation & Transformation Technology As a guest is an online agency highlighting French upscale independent hoteliers.It provides customers with a booking platform to find the offer that best suits them, at a fixed price of 89 € throughout the year.   Background: Mission carried out within the framework of our partner Paris & Co.A performance judged not satisfactory enough for the acquisition of new hotels.Need for rapid improvement for recovery. ANSWER Flash missions of a few days. Diagnosis and recommendations via a review of processes, organisation and customer feedback. RESULTS A diagnosis shared and validated by the founders. Concrete leads set up quickly by the As a Guest team. Discover our other references! Share this page

COLORGROUP EXPERIENCE CONTEXT External Growth & Partnerships & M&A Experience and customer relationship Operational marketing Revenue management Business sectors Transport & Mobility Transport & Mobility Tourism & Leisure Colorgroup is a player in tourism in the field of tours and activities. It operates the tourist buses of the city of Marseille.  Background:  A group in strong growth but dependent on Marseille activity.   A strong desire and need to diversify and develop  A need to structure and prioritize development axes  ANSWER A mission with our partner MyLab to establish the vision of the group and a roadmap for development A mission with our partner MyLab to establish the vision of the group and a roadmap for development  RESULTS Definition of the group’s vision, mission and values   A roadmap for development with prioritization of axes and costing, validated by shareholders   First concrete successes after a few months: 2 tenders won in the priority area, trains.  TESTIMONY Julien Guedj president I highly recommend the work of Impact consultants.The analysis is relevant and impactful.Rodolphe asks the right questions and thanks to his global vision, he allowed me to structure my thinking and my vision of the development of my company.  Discover our other references! Share this page

BEBOOK CONTEXT Finance & Financing Strategic marketing Organisation & Transformation Business Growth Plan Revenue management Technology Bebook is a collaborative technology solution for B2B businesses. This solution aims to promote the multichannel distribution of a company through the creation of a private online store, an e-catalogue and the contribution of qualified prospects. On the customer side, the platform makes it possible to value quality products thanks to a trusted third party and make the purchase quickly and ergonomically, on a single platform. Background: The company is positioned in a very competitive environment; it must define a precise vision and strategic axes in accordance with this vision. In addition, Bebook needs to secure its resources to ensure strong and sustainable growth and improve the credibility of its platform. ANSWER A complete diagnosis made in collaboration with the teams on the following themes: financing, sales, pricing, organization, marketing Roadmap with proposed strategic options for the future and key actions to take in the short term to accelerate growth (organization, pricing, commercial approach) RESULTS Strategic clarification validated for the management team Organized acceleration of key account development Improvement of project profitability Discover our other references! Share this page