MMV
- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
CONTEXT
MMV, a chain of hotels and club residences, is one of the leaders of mountain holidays and leader in the Alps in France. Â
Background:Â
- A high investment and growth plan requiring commercial accelerationÂ
- An organization and a distribution called into question by the numerous evolutions of the marketÂ
response
A 2-month coaching mission in immersion in the company with the following objectives:Â
- Raise awareness of the need for change within sales teamsÂ
- Designing a new business organization
- Â Review the distribution strategyÂ
results
- A shared diagnosis of the situationÂ
- A formalized business strategyÂ
- Axes to optimize and adapt the distribution, including the opening of new digital channels for a potential of 5% direct sales Â
- A new organization optimized, presented, validated and being deployed with 30% change of positions Â
testimony
We were in the midst of a transformation of our fleet, with a significant investment, and we had to find the income in line with that investment. Thanks to the expertise and experience of Impact consultants, we were able to take stock of our strengths, weaknesses, opportunities, and put in place a simple but effective plan that allowed us to find an income in line with our budget expectations both in quality and value.