Organisation & Transformation

Digital transformation

Business travel & MICE

SAFIM manages the Palais des congrès et des expositions (Parc Chanot) and organizes public events such as the Marseille Fair.


  • An activity completely stopped by COVID
  • Accelerated digitalisation of event activities
  • Teams to be remobilized
  • A need to think and structure the group’s digital transformation


A 3-month digital transformation mission, carried out with the SAFIM teams and our partner StelR, to establish a diagnosis and a roadmap with concrete actions. 


  • A clear, structured diagnosis and a digital perspective of the SAFIM
  • A concrete action plan for immediate corrective action
  • An action plan to structure the long-term digital transformation of SAFIM

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