- Business Growth Plan, Business Travel & MICE, Customer experience and relationship, Data management & CRM, Digital marketing, Digital transformation, Distribution, External growth & Partnerships & M&A, Finance & Financing, Health, Hospitality, innovation, Internationalization, Interventions, IT, Market intelligence, Operational marketing, Organisation & Transformation, Others, Project management, Revenue management, RH, Sales, Sectors of activity, Strategic marketing, Strategy & Governance, Sustainable growth, Technology, Tourism & Leisure, Transport & Mobility
SAFIM manages the Palais des congrès et des expositions (Parc Chanot) and organizes public events such as the Marseille Fair.
- An activity completely stopped by COVID
- Accelerated digitalisation of event activities
- Teams to be remobilized
- A need to think and structure the group’s digital transformation
A 3-month digital transformation mission, carried out with the SAFIM teams and our partner StelR, to establish a diagnosis and a roadmap with concrete actions.
- A clear, structured diagnosis and a digital perspective of the SAFIM
- A concrete action plan for immediate corrective action
- An action plan to structure the long-term digital transformation of SAFIM