Interventions

COLORGROUP EXPERIENCE CONTEXT External Growth & Partnerships & M&A Experience and customer relationship Operational marketing Revenue management Business sectors Transport & Mobility Transport & Mobility Tourism & Leisure Colorgroup is a player in tourism in the field of tours and activities. It operates the tourist buses of the city of Marseille.  Background:  A group in […]

BEBOOK CONTEXT Finance & Financing Strategic marketing Organisation & Transformation Business Growth Plan Revenue management Technology Bebook is a collaborative technology solution for B2B businesses. This solution aims to promote the multichannel distribution of a company through the creation of a private online store, an e-catalogue and the contribution of qualified prospects. On the customer

AGIS BUSINESS TRAVEL CONTEXT Digital transformation Market intelligence Technology Agis Business Travel is a Business Travel Agency in France with a turnover of more than 30 M euros. Context: • Unsuccessful marketing and sales positioning• Growth hampered by unclear market image with multiple names, logos and websites• Competition exacerbated by growth of pure digital players

SAFIM CONTEXT Organisation & Transformation Digital transformation Business travel & MICE SAFIM manages the Palais des congrès et des expositions (Parc Chanot) and organizes public events such as the Marseille Fair. Background: An activity completely stopped by COVID Accelerated digitalisation of event activities Teams to be remobilized A need to think and structure the group’s

OPTIONIZR CONTEXT Business Growth Plan Technology Tourism & Leisure Sales Optionizr is a start-up created in 2015 that offers options systems for travel, leisure and retail players. Background: A start-up incubated at the Welcome Citylab in 2016 – incubator of the city of Paris for tourism start-ups – in the seed phaseA need to refine